Alexander Us, Co-founder and Creative Director of the international multimedia production studio SILA SVETA. Over 16 years, the studio has received more than 150 international awards and completed over 800 projects worldwide on all continents. The company has offices in New York, Moscow, Dubai, and Limassol. SILA SVETA is known for its distinct visual style and an exceptional portfolio, which includes ceremonies at global events (FIFA World Cup 2022, AFC Asian Cup 2023), concerts for world-famous stars (The Weeknd, Drake, Billie Eilish), city events and festivals, new product launches, immersive museums and exhibitions.
The MENA’s entertainment industry, valued at $41.13 billion in 2024 and growing at 9.41% CAGR, is undergoing a transformative shift driven by rapid technological innovations.