
Scaling Trust: What B2B Leaders Must Rethink to Win in B2C
Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C
Eugenia Mykuliak is a seasoned entrepreneur with over 10 years in the fintech industry. A C-level executive with an extensive background in financial markets, she has a proven track record in building successful operations, driving business growth, and navigating complex regulatory landscapes. As the Founder & Executive Director of B2PRIME GROUP, a global financial services provider for institutional and professional clients, Eugenia has played a pivotal role in shaping the company’s strategic direction, operational excellence, and regulatory framework. Under her leadership, B2PRIME has secured multiple financial licenses, and expanded into key global markets.

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C
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