Sara Hassouneh

I work in the fields of marketing and branding, with a focus on AI and human creativity, and I mentor professionals, entrepreneurs, and startups across the MENA region. My work sits at the intersection of marketing, branding, AI, and strategic creativity, helping organizations strengthen their market presence, build meaningful brand narratives, and use AI to enhance—not replace—human creativity and strategic thinking.

I hold a Bachelor’s degree in Mass Communication from Abu Dhabi University and a Master’s degree in Business Administration from Al-Quds University.

Consistency Beats Creativity. Or Does It?

Consistency is defined as doing things the same way over time. In business, consistency means keeping the high quality & services the same over time.

August 20, 2026 No Comments