Anas (Andy) Abbar

A tech enthusiast, and world traveler, loves coffee and his reef tank. 20 years at Microsoft and Yahoo! in the US, France, and UAE. Co-Founder and CEO of a leading independent, self-funded, media platform www.7awi.com in the MENA region.

عاشق للتكنولوجيا، مسافر حول العالم، يحب القهوة والغوض. 20 عامًا في مايكروسوفت و ياهو! في الولايات المتحدة وفرنسا والإمارات العربية المتحدة. المؤسس المشارك والرئيس التنفيذي لمنصة إعلامية مستقلة رائدة ذات تمويل ذاتي www.7awi.com في منطقة الشرق الأوسط وشمال أفريقيا.

Anas (Andy) Abbar

LEGO Almost Died. What It Did Next…

Is the Best Business Lesson You’ll Ever Learn The Most Painful Brand in the World Has a Lot to Teach You LEGO has survived trends,

Anas (Andy) Abbar

Press Releases Are Not Dead. They’ve…

Press Releases Are Not Dead. They’ve Just Been Reinvented. For decades, the press release was the backbone of corporate communication. Write it. Send it. Hope

Anas (Andy) Abbar

Be Grateful.

I had just landed in Dubai after a 7-hour flight on Emirates. Tired. Slightly jet-lagged. Already thinking about emails before even leaving the airport. Then

Anas (Andy) Abbar

How Global Companies Can Navigate Ramadan

How Global Companies Can Navigate Ramadan in the Middle East Without Missing a Beat Ramadan is not a slowdown. It’s a shift in rhythm. Companies