When people think of public relations, they imagine glossy events, corporate slogans, and influencers sipping lattes.But for activists — especially Arab women fighting for visibility and justice — PR isn’t about selling. It’s about surviving. It’s about being heard when the world wants silence.And it’s our sharpest tool when the system doesn’t care unless it’s […]

I am sure you have felt it — that massive shift in how we live, work, and create in the years following 2020. When it comes to the women of the Levant, they never retreat. Instead, they have responded to these changes by redefining what it means to work, earn, and thrive. A Quiet Revolution

Artificial Intelligence sounds like progress.But for Arab women, it often feels like déjà vu — another system not built with us in mind. While AI tools claim to be neutral, the truth is: they inherit every bias coded into them.And when those tools are trained on datasets that erase us, stereotype us, or simply don’t

By Mechelin Habib Whbi, PR and Communications Specialist Effective communication is the fundamental pillar of any successful public relations expert. It is the process of exchanging information and ideas clearly to ensure that messages are conveyed and understood accurately. Strong communication relies on active listening, clear expression, and interactions that promote mutual understanding. In the

In today’s fast-paced and competitive business landscape, technical skills and business acumen are no longer sufficient for effective leadership. Leaders must navigate complex interpersonal dynamics, inspire teams, and make decisions that resonate beyond spreadsheets and quarterly goals. Enter emotional intelligence (EI) the secret weapon that distinguishes great leaders from good ones. Emotional intelligence refers to

Now, this title may sound unusual, given that we are surrounded by numerous articles and videos highlighting the importance of AI in nearly everything. Many people forget that AI is merely an assisting tool and should not replace them. Occasionally, I meet with a new client who has a strong belief in AI and utilizes

When I stood on stage at the Best in Business Awards by Inc. Arabia in Riyadh, I did so wearing a green tie—not just a fashion choice, but a message from the heart. And for the first time in a long time, I gave my keynote speech entirely in Arabic. These weren’t just aesthetic or

AI adoption is reshaping businesses worldwide, but without a clear strategy, it can lead to costly missteps. Later in this article, you’ll find key steps to help organizations make informed, effective decisions. FOMO, or Fear of Missing Out, describes the anxiety of missing important events or experiences, often without knowing exactly what is being missed.

What Gen-Z Taught Me About Work—From a CEO’s Desk By Anas Abbar, CEO of 7awi Media Group When I co-founded 7awi, I had a clear vision: to build a digital-first media company that informs, entertains, and inspires. What I didn’t expect was that some of my most profound leadership lessons would come not from peers

As the UAE and Saudi Arabia expand their energy and space programs, attention is turning to power systems that can operate independently in extreme conditions—both on Earth and beyond. For decades, the Middle East’s geopolitical power rested on oil. Today, that narrative is shifting—still rooted in energy, but increasingly defined by the technologies powering our