The startup market is a fast-paced environment where it’s encouraged to make things quickly to get ahead of the competition and grow at the speed of light. However, hasty decisions may result in outcomes that founders (as well as their investors) would rather avoid. When it comes to media coverage, startup founders often think that […]

القوة الناعمة، ذلك المفهوم الذي يحاكي كل ما هو جذاب وفعال وبإمكانه أن يؤثر في المجتمعات بدون عدوانية أو إكراه. كرة القدم، الموسيقى، الأدب والفنون، كلها مكونات لهذه القوة. والسينما واحدة من أهمها، ولعل أبرز مثال على ذلك هوليوود، والتي تعتبر رمزًا للقوة الناعمة الأمريكية، حيث تصدر الأفلام والبرامج التلفزيونية التي تؤثر على ثقافات العالم.

I grew up watching my grandmother, teta Mounira, sit in a corner on her favorite couch, reading one book after the other by her favorite writer, Tawfiq El-Hakim. The sun rays of Cairo reflected on her perfectly white hand-knitted cap and her black frail hair.  She was the strongest woman I have ever seen, but

Coping with Disappointment: Dealing with the Loss of a Loved One. Experiencing disappointment and feeling let down by someone we hold dear can be an emotionally challenging ordeal. When our favorite person fails to meet our expectations or hurts us, it can leave us feeling lost, betrayed, and questioning the strength of our relationship. In

Genia Xasis, CEO and co-founder at female VC and tech founder community Berkana.VC and MENA investor relations expert, tells us how to avoid the mistakes that first-time entrepreneurs make while fundraising. Reaching out to investors for the first time? As someone who helps startups with early-stage fundraising in the Middle East, I can’t think of

Female genital mutilation (FGM) remains a deeply entrenched practice in many parts of the world, despite efforts to eradicate it. In Egypt, where FGM has been illegal since 2008, the practice persists due to a complex web of cultural, social, and medical factors. One particularly troubling aspect of FGM in Egypt is the involvement of

User Acceptance Testing (UAT) sessions are like treasure troves for understanding what people think about a product. During these sessions, users give feedback about different aspects of the product, helping designers and developers make it better. Let’s break down the types of feedback users give and what they mean. Visual Feedback: The Language of Design

The answer is generally no. Once information is posted online, it can be copied, shared, and stored by others, making complete deletion challenging if not impossible. Even if you manage to remove information from one source, it may still exist on other websites or in archives. Additionally, search engines might still have cached versions of

Marketing to Gen Z during Ramadan requires a nuanced approach that prioritizes authenticity, engagement, and social responsibility. By understanding their values, brands can effectively connect with this audience. As we explore marketing strategies to engage Gen Z during Ramadan and Eid al-Fitr, we encounter a fascinating blend of tradition and innovation. Meta reports a 72%

Never turn down a meeting. Even if you’re unsure about its importance, you never know what opportunities may arise. Recently, I boarded a flight and bumped into a gentleman wearing a hoodie with his agency’s name on it. I’ve been trying to connect with this agency for years, and he was kind enough to share