I work in the fields of marketing and branding, with a focus on AI and human creativity, and I mentor professionals, entrepreneurs, and startups across the MENA region. My work sits at the intersection of marketing, branding, AI, and strategic creativity, helping organizations strengthen their market presence, build meaningful brand narratives, and use AI to enhance—not replace—human creativity and strategic thinking.

I hold a Bachelor’s degree in Mass Communication from Abu Dhabi University and a Master’s degree in Business Administration from Al-Quds University.