In the place of robotic chefs and AI-supported recipe generation that once stole the show, something new is taking over the F&B space.  Clients today are keen to feel understood and catered for personally, as much as they want quick and efficient service. In response to this trend, restaurants in the MENA region use data […]

With the launch of her brand Orebella in the Middle East signifying an intentional presence in the region, Bella Hadid has historically represented her community internationally. In recent months, Bella has increasingly featured and embraced Middle Eastern designers in her public appearances, from brand events to streetwear to editorial looks. As a Palestinian-American and a

What. A. Speech. We need to pause here for a moment. Talk about relatability. Talk about inclusivity. Talk about keeping it real. Talk about being smart. VERY smart. Is there anyone Zohran Mamdani didn’t talk about? Anyone he didn’t connect with? Anyone he didn’t touch? From describing the daily struggles of people on the streets

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from enterprise to retail is not a product launch: based on my experience, it’s more like a full organizational reengineering task. From compliance and operations to

When I first walked into the ATD Nebraska 2025 Regional Conference at LinkedIn’s office, I didn’t just enter as a participant. I entered as a story in motion, a Syrian-American woman, a trainer, a scholar, a survivor of silence who has spent years learning to lead in rooms I was never expected to be in.

The Shadow Market: 3 Regional Assets MENA Billionaires Are Secretly Funding in 2025   Introduction: Are Your Investments Pointing the Wrong Way? While the conference halls buzz with debates about sky-high startup valuations and the frenzy around traditional stocks, a class of investors—the wealthiest and most astute in the Middle East—is working quietly. They are

Each year, corporations set their targets. This is quite normal. All corporations around the world not only set their targets each year but also set a higher target than last year. And it continues to rise year after year. Of course, the main points on their agendas are the income, revenue, and profit. No company

The El Gouna Film Festival, founded in an attempt to promote Arab cinema production and position Egypt as a global film-making powerhouse, returned for its eighth edition. There are more eyes than ever on the red carpet as the festival grows in international acclaim. This year, local female directors stole the show, premiering films representative

لماذا يجب إجراء الاستبيانات قبل إطلاق أي حملة تسويقية في عالم التسويق المتسارع اليوم، لا شيء أهم من الانطلاق من قاعدة صحيحة. وأحد أقوى الأدوات التي تضمن ذلك هو إجراء استبيان مدروس قبل إطلاق الحملة. لماذا؟ لأنك بدلًا من الاعتماد على الافتراضات، تحصل على بيانات حقيقية من جمهورك المستهدف — بيانات تساعدك في فهم الشرائح

Why Running Surveys Before Launching a Campaign Is a Strategic Must In today’s fast-moving marketing landscape, starting off on the right foot is critical. One of the best ways to build that foundation is by conducting a well-designed survey before your campaign kicks off. Why? Because rather than making assumptions about your audience, you get