In the dynamic field of marketing, professionals often face a significant dilemma: choosing between creative projects like revamping the corporate website or developing a compelling corporate video, and tactical campaigns that leadership considers essential for achieving business objectives. This struggle is more than just a balancing act; it can be a career-defining challenge. Ignoring leadership’s […]

In the new economy, which is driven by digital transformation, technological innovation, and a shift in traditional business models, there are several C-level roles that have emerged to address specific needs of modern companies. In addition to traditional roles like CEO (Chief Executive Officer) and CFO (Chief Financial Officer), these new roles focus on digital,

Engineer Hussein Bahri is an inspiring model of transformation from a traditional government job to owning the largest poultry empire in the Middle East. After graduating as an agricultural engineer, Hussein began his career at the Jeddah Municipality, where he worked on beautification projects for parks. However, due to the significant challenges at that time,

The MENA’s entertainment industry, valued at $41.13 billion in 2024 and growing at 9.41% CAGR, is undergoing a transformative shift driven by rapid technological innovations. For instance, Infinity des Lumières in Dubai Mall is the largest immersive digital art center in the GCC, offering multi-sensory journeys through digital animations. At the same time, Art Dubai

In today’s rapidly evolving world of science, technology, and innovation, staying current is not just a choice—it’s a necessity. Being curious, informed, and up-to-date on the latest trends and technologies is crucial. This doesn’t mean blindly adopting every new technology that emerges. It’s about approaching innovation with an open mind, unafraid of new possibilities. This

Affiliate marketing is an effective strategy for entering new markets in 2024, with the MENA region being a prime example – it holds a significant 2% market share of the global affiliate marketing revenue, which is worth $370.24 million and is expected to grow at a 7.7% CAGR by 2031. Significant players already leverage this

In today’s social media-driven world, have you ever come across a captivating video or post from someone with only a modest following and questioned whether to follow them or trust their content? The dilemma is becoming increasingly common as marketers try to understand the evolving consumer behavior within their influencer strategies. A clear shift in

While B2B marketing principles in the MENA region generally align with global practices, promoting ‘green’ or ‘sustainable’ products requires the right approach and consideration. Recent PwC research indicates that sustainability has become a cornerstone of corporate strategy in MENA, with 80% of executives reporting having implemented formal sustainability strategies.  This shift towards eco-consciousness presents opportunities

As an IT journalist, it was normal for companies to send me their products for review. The makers of the new electronic device called “Nozia” sent it to me for review and writing, so I followed their instructions to connect it. The name “Nozial’ grabbed my attention because it seemed to derive from the word “nose.”